postqueen vs Loomly
A calendar-centric platform built around content approval workflows for marketing teams.
Loomly is a social media management platform organized around the content calendar and the approval loop. Teams draft a post, route it through custom approval states, collect comments in context and publish once it is signed off, which is why agencies and in-house marketing teams with a review step tend to like it.
postqueen is the open source side of this table: AGPL-3.0 licensed, free to self-host from a Docker image, and agent-first by design, so Claude Code, ChatGPT, Codex, Cursor, OpenClaw and Hermes can drive your whole schedule through the CLI and the built-in MCP server. Loomly is a hosted dashboard, which is the right answer if you want someone else running it and do not intend to automate.
Feature by feature
| Feature | postqueen | Loomly |
|---|---|---|
| Channels | ||
| Yes | Yes | |
| YouTube | Yes | Yes |
| Google Business | Yes | Yes |
| Dribbble | Yes | No |
| Yes | Yes | |
| Yes | No | |
| TikTok | Yes | Yes |
| Yes | Yes | |
| Yes | Yes | |
| Threads | Yes | Yes |
| X | Yes | No |
| Slack | Yes | No |
| Discord | Yes | No |
| Mastodon | Yes | No |
| Bluesky | Yes | No |
| Lemmy | Yes | No |
| Warpcast | Yes | No |
| Telegram | Yes | No |
| Nostr | Yes | No |
| VK | Yes | No |
| Dev.to | Yes | No |
| Medium | Yes | No |
| Hashnode | Yes | No |
| WordPress | Yes | No |
| Whop | Yes | No |
| Kick | Yes | No |
| MeWe | Yes | No |
| Twitch | Yes | No |
| Listmonk | Yes | No |
| Skool | Yes | No |
| Publishing | ||
| Post scheduling | Yes | Yes |
| Drag & drop calendar | Yes | Yes |
| Cross posting?One post, many channels, per-platform formatting | Yes | Yes |
| Bulk scheduling | Yes | n/a |
| Save as draft | Yes | Yes |
| Image & video upload | Yes | Yes |
| Video publishing | Yes | Yes |
| Threads & scheduled comments | Yes | n/a |
| AI post drafting | Yes | Yes |
| AI image generation | Yes | n/a |
| Built-in picture editor | Yes | n/a |
| Team approvals | No | Yes |
| Features | ||
| Open source | Yes | No |
| Self-hosting?Run it on your own server for free | Yes | No |
| Public API | Yes | n/a |
| Webhooks | Yes | n/a |
| CLI | Yes | No |
| MCP server?Model Context Protocol for AI assistants | Yes | No |
| AI agent integrations?Claude, Claude Code, ChatGPT, Codex, Cursor, Gemini CLI, OpenClaw, Hermes | Yes | No |
| Node.js SDK | Yes | n/a |
| n8n integration | Yes | n/a |
| Zapier / Make.com?Connect via the public API and webhooks | Yes | Yes |
| Automated actions (Plugs)?Auto repost, like and comment on milestones | Yes | n/a |
| Repeated posts | Yes | n/a |
| RSS auto-post | Yes | n/a |
| Signatures | Yes | n/a |
| Analytics | Yes | Yes |
| Customer / brand groups | Yes | Yes |
| Unlimited team members?On Growth plans and above | Yes | Unlimited on Beyond plans |
| White label | No | Beyond plans and up |
| Mobile app | No | Yes |
| Social inbox | No | Yes |
| Social listening | No | n/a |
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Pricing at a glance
Cloud plans run $20 to $99 per month with unlimited posts on every plan, four or five months free on yearly billing, and a 7-day free trial. Self-hosting is free.
Paid plans start around $65 per month for 12 social accounts, with about 25% off annual billing and a free trial.
Frequently asked questions
What is the main difference between postqueen and Loomly?
postqueen is open source and built for AI agents to drive: the same account is reachable from a calendar, a CLI, a REST API and a built-in MCP server, and you can run the whole thing yourself. A calendar-centric platform built around content approval workflows for marketing teams. Which one fits depends on whether you want to automate publishing or manage it in a dashboard.
Is Loomly or postqueen open source?
postqueen is. It is AGPL-3.0 licensed, the code that touches your accounts is public, and self-hosting is free with a Docker image or a Helm chart. Loomly is a hosted product, so the database, the OAuth tokens and the publishing history stay on their infrastructure.
How many channels does each one publish to?
postqueen publishes to 30 channels and Loomly covers 8 of the ones we track. The number matters less than the overlap: list the networks you actually post to, then check both against that list rather than against each other.
Can I drive either one from an AI agent?
postqueen ships a built-in MCP server, a CLI on npm, a REST API, a Node SDK and an n8n node, so Claude Code, ChatGPT, Codex, Cursor, OpenClaw and Hermes can all drive it. We could not verify a public API, CLI or MCP server for Loomly, which makes driving it from an agent a scraping problem rather than an integration.
How does the pricing compare?
postqueen cloud plans run from $20 to $99 a month with unlimited posts on every plan, four or five months free on yearly billing, and a 7-day free trial. Self-hosting is free. Loomly: paid plans start around $65 per month for 12 social accounts, with about 25% off annual billing and a free trial. Prices move, so confirm both before deciding.
What is involved in switching from Loomly?
Plan for the reconnection, not the export. Scheduled posts rarely migrate between tools, so someone re-enters the queue by hand, and every channel needs its OAuth connection made again. The part worth checking first is whether Loomly lets you take your analytics history with you, because that is the piece that is gone for good if it does not.
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