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Instagram

The Instagram scheduler that runs itself

Queue Instagram feed posts, carousels, reels and stories in advance, and postqueen publishes them to your professional account at the exact minute you pick.

Start a 7-day trial for $0

Instagram rewards accounts that show up daily, and nobody wants to spend every peak hour inside the app. Teams use postqueen to batch a month of posts, reels and stories in one sitting, keep the grid consistent, and publish automatically across time zones. The AI assistant drafts captions and hashtags, and your favorite agent can run the whole queue through the CLI or the MCP server.

Schedule Instagram posts, stories and reels in advance

Queue a month of Instagram posts, stories and reels in minutes and let postqueen publish them at the times you pick. No reminders, no copy and paste.

AI drafts tuned for Instagram

The built-in assistant writes and rewrites posts, stories and reels in a tone that fits Instagram, so nothing reads like it was pasted from another network.

Cross-post to 30 channels

Send the same idea to Instagram and every other channel you run, with per-platform tweaks before anything goes live.

Grow your followers

Post consistently, learn from post-level analytics and double down on the content your followers responds to.

Instagram limits and specs, at a glance

Caption length

Up to 2,200 characters per caption, with up to 30 hashtags

Carousels

Up to 10 images or videos per carousel when publishing through the API

Reels

Vertical 9:16 video, up to 3 minutes for most accounts

Feed aspect ratios

From 1.91:1 landscape to 4:5 portrait, with square 1:1 always safe

Daily API limit

Instagram allows up to 100 API-published posts per rolling 24 hours, a carousel counts as one

Account requirement

A professional account (Business or Creator) is required for API publishing

Limits come from the platform's official API and can change.

Everything you need in a Instagram scheduler

Visual Instagram content calendar

Drafts, queued posts and published history on a week or month view. Drag to reschedule, click to edit.

Channel‹ Week of Jul 13 ›
Mon
Tue
Wed
Thu
Launch post
Product tip
Thread
Poll
Blog link
Reel
+ New Channel✦ Generate Posts

AI assistant on every draft

Generate, shorten or rewrite Instagram posts, stories and reels with one prompt, then fine-tune the result before it publishes.

✦ AI Content Assistant
Here is a tighter hook for Tuesday's post: Ship your week of content in one sitting.
Great, schedule it for 9 AM and draft one for LinkedIn too.
Send Message

Analytics that matter

Track how your posts perform on Instagram and how your followers grows over time.

Analytics

Page Impressions
6224
Posts Engagement
2365
Videos Views
5678
Page Followers
4144
May 56.7k

Cross-post from Instagram to everywhere else

Write it once for Instagram, then send the same idea to every other channel you run. postqueen supports 30 platforms and tailors captions, hashtags and formats for each one before anything goes live.

One post, tailored per platform

Captions, hashtags and formats adjust automatically before publishing.

Instagram
X
LinkedIn
TikTok

Put your Instagram on autopilot

Queue weeks of posts in one sitting and let postqueen publish each one right on time. Unlimited posts on every plan.

F.A.Q.

Frequently asked questions

Which Instagram formats can postqueen schedule?

Feed photos and videos, carousels, reels and stories. You compose once, preview the result, and postqueen publishes each piece in its native format at the scheduled time.

Do I need a Business or Creator account to schedule Instagram posts?

Yes. Instagram's official API only allows scheduled publishing for professional accounts, meaning Business or Creator. Switching is free and takes about a minute in the Instagram app settings, and your content and followers are unaffected.

When is the best time to post on Instagram?

There is no universal best time: it depends on when your audience is online. Schedule the same kind of post into a few different slots for a couple of weeks, then compare the results in postqueen analytics and standardize on the winners.

Can the AI write Instagram captions and hashtags?

Yes. The built-in assistant drafts captions in your tone, suggests hashtag sets and rewrites anything you highlight. Nothing publishes until you schedule it, and agents like Claude Code or OpenClaw can generate whole batches through the MCP server.

Can I cross-post reels to TikTok and YouTube Shorts?

Yes. Compose the vertical video once, select Instagram, TikTok and YouTube as destinations, and adjust the caption per platform before scheduling. Each network gets its own native upload, not a watermarked repost.

What Instagram analytics does postqueen show?

postqueen tracks the post-level engagement metrics Instagram's API exposes, such as likes, comments and reach, plus how your follower count moves over time. Use it to compare formats and time slots instead of guessing.

Why did my scheduled Instagram post fail?

The usual causes are an expired Instagram connection, an account that is not a professional account, an image outside the supported aspect ratios, or hitting Instagram's daily cap on API-published posts. Note that the API expects JPEG images. postqueen shows the error on the post so you can fix the issue and reschedule.

Can I try Instagram scheduling for free?

Yes. Every cloud plan starts with a 7-day free trial and you can cancel anytime. If you prefer full control, the open source version is free to self-host with Docker.

Ready to get started?

Queue this week's posts in minutes, or hand the whole thing to your favorite AI. postqueen keeps publishing either way.

Seven days free. Cancel in one click from settings.