Run Instagram from a chat message
OpenClaw executes the postqueen CLI on your own machine, so a single message can create, schedule or reschedule Instagram posts, stories and reels with no dashboard open.
InstagramAutomate Instagram with OpenClaw
Message your agent from the chat apps you already use and it drafts, schedules and publishes Instagram posts, stories and reels through postqueen while you get on with your day.
Quick start
Install the postqueen CLI on the machine OpenClaw runs on, then drive Instagram from any chat thread.
Terminal
# Give OpenClaw the postqueen CLInpm install -g postqueenexport POSTQUEEN_API_KEY=your_api_key # Then message your agent:# "Draft three Instagram posts about our# launch and schedule them for this week"What OpenClaw can run on Instagram
Windows that fit Instagram
Tell OpenClaw when your followers are most active and it schedules posts into that window on Instagram, day after day, without reminders.
Media attached, sized right
Images upload in the same postqueen call, so Instagram posts, stories and reels arrive with their media in place instead of a bare link.
Drafts until you are ready
Ask OpenClaw for drafts only. They sit on the postqueen calendar unscheduled, so you can edit them and pick the time yourself, and nothing reaches your followers on Instagram until you do.
Three steps to a full queue
Discover Instagram
OpenClaw calls postqueen to list your connected accounts and sees what Instagram supports, so drafts start from real capabilities, not guesses.
Draft with OpenClaw
Give it the brief. The agent writes Instagram-shaped posts, stories and reels and proposes publish times that match when your followers are around.
Check and publish
Look over the queue on the postqueen calendar and change anything you want. postqueen publishes each post at its time, and OpenClaw can pull the results after.
What Instagram allows
OpenClaw reads these limits from postqueen before it composes, so a draft that would be rejected never reaches the queue.
- Caption length
- Up to 2,200 characters per caption, with up to 30 hashtags
- Carousels
- Up to 10 images or videos per carousel when publishing through the API
- Reels
- Vertical 9:16 video, up to 3 minutes for most accounts
- Feed aspect ratios
- From 1.91:1 landscape to 4:5 portrait, with square 1:1 always safe
- Daily API limit
- Instagram allows up to 100 API-published posts per rolling 24 hours, a carousel counts as one
- Account requirement
- A professional account (Business or Creator) is required for API publishing
InstagramEverything postqueen does on Instagram
Scheduling, AI drafts, analytics and team roles, in one guide.
F.A.Q.
Frequently asked questions
How does OpenClaw connect Instagram to postqueen?
Install the postqueen CLI where OpenClaw runs commands and export your API key. Every command returns JSON, so the agent can create, schedule and list Instagram posts, stories and reels reliably.
Can OpenClaw schedule Instagram posts at exact times?
Yes. Give it exact slots or a rule like mornings at nine and it sets publish times on the posts it creates, so your followers see them at the right moment.
Will OpenClaw publish to Instagram on its own?
Only if you ask it to. Tell it to save drafts and nothing is scheduled: the posts wait on the calendar until you set a time. Tell it to schedule, and they go out at the times you can see, which is the setup most people move to once they trust the output.
Can one brief cover Instagram and other channels too?
Yes. postqueen connects 30 channels, so OpenClaw can turn the same brief into Instagram posts, stories and reels plus adapted versions for every other channel you run.
Does OpenClaw access cost extra on postqueen?
No. The agent uses your regular API key and plan limits: unlimited posts on every plan, and channel counts from 5 on Creator up to uncapped on Ultimate.
Which Instagram formats can postqueen schedule?
Feed photos and videos, carousels, reels and stories. You compose once, preview the result, and postqueen publishes each piece in its native format at the scheduled time.
Do I need a Business or Creator account to schedule Instagram posts?
Yes. Instagram's official API only allows scheduled publishing for professional accounts, meaning Business or Creator. Switching is free and takes about a minute in the Instagram app settings, and your content and followers are unaffected.
Ready to get started?
Queue this week's posts in minutes, or hand the whole thing to your favorite AI. postqueen keeps publishing either way.
Seven days free. Cancel in one click from settings.