One brief, a full Instagram plan
Hermes breaks a goal into steps on its own: draft the posts, stories and reels, upload media, schedule each one and report back with what it queued for Instagram.
InstagramAutomate Instagram with Hermes
Hand Hermes one brief and it plans the whole week: drafting Instagram posts, stories and reels, scheduling them at the right times and reporting back when the queue is full.
Quick start
Install the CLI where Hermes executes commands, then hand over the Instagram plan in plain language.
Terminal
npm install -g postqueenexport POSTQUEEN_API_KEY=your_api_key # A task for Hermes:# "Plan next week on Instagram: draft five# posts, schedule them and list# what you queued"What Hermes can run on Instagram
Windows that fit Instagram
Tell Hermes when your followers are most active and it schedules posts into that window on Instagram, day after day, without reminders.
Media attached, sized right
Images upload in the same postqueen call, so Instagram posts, stories and reels arrive with their media in place instead of a bare link.
Drafts until you are ready
Ask Hermes for drafts only. They sit on the postqueen calendar unscheduled, so you can edit them and pick the time yourself, and nothing reaches your followers on Instagram until you do.
Three steps to a full queue
Discover Instagram
Hermes calls postqueen to list your connected accounts and sees what Instagram supports, so drafts start from real capabilities, not guesses.
Draft with Hermes
Give it the brief. The agent writes Instagram-shaped posts, stories and reels and proposes publish times that match when your followers are around.
Check and publish
Look over the queue on the postqueen calendar and change anything you want. postqueen publishes each post at its time, and Hermes can pull the results after.
What Instagram allows
Hermes reads these limits from postqueen before it composes, so a draft that would be rejected never reaches the queue.
- Caption length
- Up to 2,200 characters per caption, with up to 30 hashtags
- Carousels
- Up to 10 images or videos per carousel when publishing through the API
- Reels
- Vertical 9:16 video, up to 3 minutes for most accounts
- Feed aspect ratios
- From 1.91:1 landscape to 4:5 portrait, with square 1:1 always safe
- Daily API limit
- Instagram allows up to 100 API-published posts per rolling 24 hours, a carousel counts as one
- Account requirement
- A professional account (Business or Creator) is required for API publishing
InstagramEverything postqueen does on Instagram
Scheduling, AI drafts, analytics and team roles, in one guide.
F.A.Q.
Frequently asked questions
How does Hermes connect Instagram to postqueen?
Install the postqueen CLI where Hermes runs commands and export your API key. Every command returns JSON, so the agent can create, schedule and list Instagram posts, stories and reels reliably.
Can Hermes schedule Instagram posts at exact times?
Yes. Give it exact slots or a rule like mornings at nine and it sets publish times on the posts it creates, so your followers see them at the right moment.
Will Hermes publish to Instagram on its own?
Only if you ask it to. Tell it to save drafts and nothing is scheduled: the posts wait on the calendar until you set a time. Tell it to schedule, and they go out at the times you can see, which is the setup most people move to once they trust the output.
Can one brief cover Instagram and other channels too?
Yes. postqueen connects 30 channels, so Hermes can turn the same brief into Instagram posts, stories and reels plus adapted versions for every other channel you run.
Does Hermes access cost extra on postqueen?
No. The agent uses your regular API key and plan limits: unlimited posts on every plan, and channel counts from 5 on Creator up to uncapped on Ultimate.
Do I need a Business or Creator account to schedule Instagram posts?
Yes. Instagram's official API only allows scheduled publishing for professional accounts, meaning Business or Creator. Switching is free and takes about a minute in the Instagram app settings, and your content and followers are unaffected.
When is the best time to post on Instagram?
There is no universal best time: it depends on when your audience is online. Schedule the same kind of post into a few different slots for a couple of weeks, then compare the results in postqueen analytics and standardize on the winners.
Ready to get started?
Queue this week's posts in minutes, or hand the whole thing to your favorite AI. postqueen keeps publishing either way.
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