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Google Business

Automate Google Business with Hermes

Hand Hermes one brief and it plans the whole week: drafting Google Business updates, scheduling them at the right times and reporting back when the queue is full.

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Quick start

Install the CLI where Hermes executes commands, then hand over the Google Business plan in plain language.

Terminal
npm install -g postqueen
export POSTQUEEN_API_KEY=your_api_key
 
# A task for Hermes:
# "Plan next week on Google Business: draft five
#  updates, schedule them and list
#  what you queued"

What Hermes can run on Google Business

One brief, a full Google Business plan

Hermes breaks a goal into steps on its own: draft the updates, upload media, schedule each one and report back with what it queued for Google Business.

Windows that fit Google Business

Tell Hermes when your business profiles are busiest and it schedules updates into that window on Google Business, day after day, without reminders.

Media attached, sized right

Images upload in the same postqueen call, so Google Business updates arrive with their media in place instead of a bare link.

Drafts until you are ready

Ask Hermes for drafts only. They sit on the postqueen calendar unscheduled, so you can edit them and pick the time yourself, and nothing reaches your customers on Google Business until you do.

Three steps to a full queue

Step 1

Discover Google Business

Hermes calls postqueen to list your connected business profiles and sees what Google Business supports, so drafts start from real capabilities, not guesses.

Step 2

Draft with Hermes

Give it the brief. The agent writes Google Business-shaped updates and proposes publish times that match when your customers are around.

Step 3

Check and publish

Look over the queue on the postqueen calendar and change anything you want. postqueen publishes each post at its time, and Hermes can pull the results after.

What Google Business allows

Hermes reads these limits from postqueen before it composes, so a draft that would be rejected never reaches the queue.

Update text
Up to 1,500 characters per post
Post types on Google
Updates, events and offers (events and offers carry start and end dates)
Call to action buttons
Learn more, Book, Order online, Buy, Sign up, or Call now
Post photos
JPG or PNG, at least 400 x 300 px
Profile videos
Up to 30 seconds and about 75 MB
Access
A verified Business Profile you own or manage
Google Business

Everything postqueen does on Google Business

Scheduling, AI drafts, analytics and team roles, in one guide.

Read the Google Business guide
F.A.Q.

Frequently asked questions

How does Hermes connect Google Business to postqueen?

Install the postqueen CLI where Hermes runs commands and export your API key. Every command returns JSON, so the agent can create, schedule and list Google Business updates reliably.

Can Hermes schedule Google Business updates at exact times?

Yes. Give it exact slots or a rule like mornings at nine and it sets publish times on the updates it creates, keeping your business profiles active on a steady rhythm.

Will Hermes publish to Google Business on its own?

Only if you ask it to. Tell it to save drafts and nothing is scheduled: the updates wait on the calendar until you set a time. Tell it to schedule, and they go out at the times you can see, which is the setup most people move to once they trust the output.

Can one brief cover Google Business and other channels too?

Yes. postqueen connects 30 channels, so Hermes can turn the same brief into Google Business updates plus adapted versions for every other channel you run.

Does Hermes access cost extra on postqueen?

No. The agent uses your regular API key and plan limits: unlimited posts on every plan, and channel counts from 5 on Creator up to uncapped on Ultimate.

What do I need to connect Google Business?

A verified Business Profile and owner or manager access on the Google account you connect. If a profile is still waiting on verification, Google will not accept posts for it yet.

When is the best time to post an update?

Updates appear when customers look your business up, so regularity beats picking a perfect hour. A steady cadence of fresh updates keeps the profile looking active in Search and Maps, and scheduling makes that automatic.

Ready to get started?

Queue this week's posts in minutes, or hand the whole thing to your favorite AI. postqueen keeps publishing either way.

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