UTM Link Builder
Fill in the campaign fields and get a cleanly encoded tracking link, so your analytics can tell exactly which post sent the traffic.
The page you want people to land on.
utm_source
utm_medium
utm_campaign
utm_term
utm_content
Your campaign link
Add a destination URL and the finished link builds here live.
Values are URL encoded automatically. Nothing is uploaded or stored.
What each field means
- utm_source
- Where the click comes from: a platform or property like x, linkedin or newsletter.
- utm_medium
- The channel type, like social, email, cpc or referral.
- utm_campaign
- The push this link belongs to, like spring_launch or product_hunt.
- utm_term
- Mostly for paid placements: the keyword or audience behind the click.
- utm_content
- The exact variant or placement clicked, like bio_link or footer_button.
More free tools
All tools- Character CounterLive counts with real limits for X, Threads, Bluesky, LinkedIn and more.
- Thread SplitterTurn long drafts into numbered posts that fit X, Threads or Bluesky.
- Bold Text GeneratorRestyle plain words into Unicode bold and italic for posts and bios.
- Hashtag ExtractorPull every hashtag out of a caption into a clean, reusable list.
- UTM Link BuilderCompose campaign URLs with source, medium and campaign tags.
Ready to get started?
Queue this week's posts in minutes, or hand the whole thing to your favorite AI. postqueen keeps publishing either way.
Seven days free. Cancel in one click from settings.